Automated WordPress directory with scraping
Puppitos
- Role
- Founder · Full-Stack Developer · Automation
- Stack
- WordPressMake.comAPIsScraping
- Timeline
- 3 months
- Status
- Live
01
The Problem
Finding pet-friendly venues in Spain is a pain: the data lives scattered across Google Maps, social media, blogs, and reviews. I wanted a centralized directory, but adding each venue manually wouldn't scale. I needed an automated data pipeline.
02
The Approach
I built Puppitos in WordPress as a scalable directory, with custom post types and taxonomies for venues. Behind it, a Make.com workflow scrapes data from Google Maps and competitor sites, normalizes it, enriches each entry with AI-generated content, and pushes it into WordPress automatically via REST API.
03
What I Built
- 01WordPress directory architecture with custom post types and taxonomies
- 02Make.com automation pipeline (scraping → enrichment → publish)
- 03Google Maps data extraction layer
- 04Competitor site scraping for venue enrichment
- 05AI-powered content generation for venue descriptions
- 06WordPress REST API integration
- 07Geo-targeted category pages by city
- 08SEO foundation for multi-location directory
04
The Outcome
What took 20 manual minutes per venue became an unattended process at scale. The project is a real case of how automation and scraping change the economics of running a directory.