WordPress + local SEO in restricted niche
Plantarte CBD
- Role
- Web Developer · Local SEO Specialist
- Stack
- WordPressSalientSchemaGA4
- Timeline
- 2 months
- Status
- Live
01
The Problem
Plantarte is a physical CBD retail store. The niche is heavily restricted on Google Ads, so organic SEO isn't optional — it's the main acquisition channel. The challenge: how to dominate local SEO in a competitive niche when you can't pay your way to the top.
02
The Approach
Built the site in WordPress on top of the Salient theme with deep design system customization. The SEO strategy focused on geo-targeted landing pages by product and neighborhood (CBD flowers, vapers, oils), full LocalBusiness schema, content aligned with EU CBD regulations, and a clean architecture for Core Web Vitals.
03
What I Built
- 01Full WordPress + Salient build with brand-aligned customization
- 02Geo-targeted landing pages by product type and neighborhood
- 03LocalBusiness + Product schema markup
- 04Core Web Vitals optimization
- 05Content strategy compliant with EU CBD regulations
- 06Internal linking architecture for topical authority
- 07GA4 + Search Console setup with custom events
04
The Outcome
Dominant local visibility in a niche where paid ads aren't viable. Practical case study of ranking sites when paid channels are off the table.